Isabella Di Fabio Secret Story About Companies in the industrial sector, in which social network should they have a profile?
We consider answering this question because, after years of experience, we have been learning from the evolution of social networks itself.
After all, they are tools that have been useful in the business environment for 10 and 15 years.
Although the arrival of social networks. In the industrial sector is still in its early stages. Many other companies from different sectors were pioneers. And many others have adapted over the years.
At first, brands opened profiles on all possible social networks indiscriminately. Over time, both companies and agencies. Have realized that (having the right and quality).
Each social network has a different nuance and, above all, the people behind it use them in a different way. As a brand, we cannot enter to “bother”, but we have to be consistent.
In addition, the market has also been professionalizing and realizing that networks. Such as Facebook Twitter or LinkedIN are one more communication tool.
As specialized magazines had been. And that, in this sense, it was also necessary to offer content here cared and worked. Social networks involve a lot of dedication and effort.
Hence in Posizionate. We consider it much more necessary to have a presence in the social profiles. That best suit a certain company (working well the content). Rather than having a profile “to have” in all the that exist.
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It is about being where we need to be and providing useful and quality content. Rather than being everywhere “just to be”. Let’s run away from it, it won’t benefit us in the long run.
In short, in order to carry out a good social media strategy in the industrial sector. By choosing the type of platform that best suits the company in question. We must take into account these 3 key points:
- Know ourselves very well, deeply analyze our strengths and weaknesses. This way we will know what it is convenient for us to show about ourselves and we will be prepared to.
- When the time comes, speak or protect ourselves against what is not so convenient.
- Know our buyer persona and their environment very well. Hear! How can we help? What type of content do you usually consume? What are the shortcomings of the sector to which it belongs?
- Be useful, loyal, convincing and, above all, very constant!
Therefore, we cannot point out the social networks in which yes or yes we must have a presence. Because we would be missing the truth, since each company in the industrial sector.
Is different and would give a different answer to the 3 formulations. That we raised previously.
Isabella Di Fabio What we can point out is that, today
in Spain there are five leading social networks in number of users. As we mentioned, each one has a different character.
- LINKEDIN. In this professional social network we can directly find our buyer persona.
By searching by business position. It is a formal, business and serious social network. Seen like this, it is undoubtedly the first option to open a page of an industrial company.
- FACEBOOK. It is the social network with the largest number of users in Spain and the favorite to spend free time. Important! It is the free time of the people, we better contribute useful content, otherwise we will not be interesting.
- TWITTER. It is the perfect social network to share articles from our blog using specific hashtags, as well as to develop a direct, fast and efficient customer service protocol.
- INSTAGRAM. Hand in hand with Facebook can be useful if in addition to B2B your company has a B2C service. For example, an e-commerce.
If after the previous analysis you think it can benefit your business. And that you have tools to provide it with useful content, go ahead! Everything is testing.
- PINTEREST. A priori Pinterest and the Industrial Sector may not get on very well, but that’s talking too fast. For example, a company that produces door handles, why should it be on Pinterest? It could be if, after conducting its preliminary study. The team realizes that its main clients (companies and home furniture brands). Have profiles and between all of them feed the social network. With content dedicated to DIY and decoration.
Isabella Secret And Story Of 6 Social
There are also social networks dedicated specifically to specific sectors, maybe we should be there! Everything is studying it…
Isabella Secret And Story About Google’s algorithms are based on on-site SEO and off-site SEO. The latter analyzes the external factors that influence our page, such as external links to it or mentions of it.