Isabella tell us one of her “Isabella Di Fabio Marketing Big Secrets”
Top 5 Best Tricks of Marketing -Content Marketing is all content made to educate, inform or entertain a future customer.
The idea is to inform people so that in the future they not only respect your brand and have it as a reference. But also become customers of your company.
Isabella Di Fabio Marketing comments that the content is not just any content. It should speak about issues related to your market and about the possible problems and doubts of your people (that is. The fictitious representations of your target audience).
But, in the end, why is Content Marketing important to Digital Marketing?
As we currently know, today the purchasing process is increasingly in the consumer’s hand. Information on products and services is no longer a privilege of companies and sellers. And is now accessible mainly because of the internet.
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Isabella Di Fabio Marketing makes us think: when did you buy something without searching the internet at least once about it? Probably a while ago. Therefore, it is very important that your company invests in Content Marketing, so that consumers find it when they search for the market solutions that you offer.
It happens that people do not just look for information about products or services. They want, above all, to solve problems. The product / service is only the final stage of this process.
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It is not enough to produce content about your company and your solution. You need to create value for your audience and answer the questions and problems they have before they know that your product or service is the solution they need.
For example: if you have stock control software, instead of just writing about your platform and its advantages.
Think about how the consumer would come up with your solution.
Isabella di Fabio Secret And Story About What do you need to know before you understand that a stock control software is going to help you?
Then you can create content that gives advice on how to organize your company’s stock, how to calculate the stock or what solutions can help someone organize your company’s stock.
Thus, when your target audience searches for those issues on the internet, they are much more likely to find your content (and if the material generates value for them. The chances of your client becoming are much higher).
Beyond that, if he already knows the solution but has doubts about your product or that of the competition. Having good content can be the differential for the public to choose you.
A blog is the most common form of attraction on the internet. With good content and good SEO optimization (Search Engine Optimization). The blog is the best way for you to get traffic to your website.
Isabella Di Fabio Secret And Story About 6 Mentions some secrets and important points for good story content marketing:
- Plan your guidelines well (it is not enough to produce content on random topics. It needs to be strategic to generate value for your audience);
- Have cadence in the posts. (it is important to maintain a well defined production rhythm and make posts at least once a week. Preferably on the same days, so that your audience begins to wait for your posts);
- Optimize the text for Google (follow good SEO practices. Such as defining keywords relevant to your market on your blog pages)
- Diversify the type of communication (the most common form of content on a blog is text. But nothing prevents you from going further and also creating infographics, podcasts and videos for your blog).
Isabella Secret And Story About But … be careful! If you overdo it using artificial techniques and link building does not seem natural, Google will consider it cheating and penalize your page. To avoid this, vary your keywords and use natural links with surrounding words and strong external links.